The album’s sound, as provided by DJ Ready Red with Sire Jukebox and Prince Johnny C rapping over top, is extremely Run-DMC. Here is an excerpt from a song called “No Curfew,” about their desire to not have a curfew. The other big revelation was for the group to stop trying to sound like they were all from New York City, or sound like New York City, or sound like they wish they were in New York City. They were proud to rep Houston and, of course, inspired thousands of other Houston rappers to be proud of being from Houston, but even better they helped establish the idea of being proud of wherever you were from, even if it wasn’t New York or L.A. Starting with 1989’s Grip It! On That Other Level, you know what the Geto Boys represent, and where they’re coming from, and where they want to go, and whom Willie D, for starters, is willing to steamroll to get there. That record also got Rick Rubin’s attention. He signs the Geto Boys to his new Def American label. He suggests they change the spelling of their name from G-H-E-T-T-O to just G-E-T-O, for commercial purposes.
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